contagious jonah berger

Please try again. This book provides an inspiring, actionable new approach. Not all word of mouth is created equal. His work reminds me a little of Malcolm Gladwell and he even references The Tipping Point early in the book. Unable to add item to List. Write your review. He does not … Social Currency. Master dropshipping and Facebook Advertising and amaze your friends with your new-found knowledge - all while making an insane amount of profit! Simon & Schuster; 1st edition (May 1, 2016). Read More on Amazon Get My Searchable Collection of 250+ Book Notes. Contagious (2013) examines what makes a product, idea or behavior more likely to be shared among many people.The book explores the question of whether contagious things are accidents or the results of good marketing, or whether contagiousness is an inherent feature of a product, idea or behavior. Narrated by Keith Nobbs. It also analyzes reviews to verify trustworthiness. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The … People are more likely to share something if they think it’s a secret, since it shows … 1. Contagious combines groundbreaking research with powerful stories. Berger explains that “regardless of how plain or boring a product or idea may seem, there are ways to make it contagious…” if you know the right way to do it. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have … Contagious by Jonah Berger. The chapter on social currency describes how you can yoke your product to your customers desire to improve their image making word-of-mouth, and web, your best form of marketing. Jonah Berger simplified years of his research into six principles of contagiousness which are: social currency, triggers, emotion, public, practical value and stories. Consistent throughout all viral content, are six key ingredients or “STEPPS:” Social Currency; Triggers; Emotion; Public; Practical Value; Stories – none of which are mutually exclusive but are all independently available for use on your product or idea wherever and whenever it makes the most sense. There was a problem loading your book clubs. His research has been published in top-tier academic journals, and popular accounts of … has been added to your Cart. Read More on Amazon Read the Original Get My Searchable Collection of 200+ Book Notes. Quick Summary: Contagious shows how entrepreneurs and marketers can make their content more viral and products more shareable. When we care, we share. Learn how to land the best cases. They would be wrong. You can create new leaders for your network marketing business now! Contagious by Jonah Berger. The chapter on the public is all about how to make people show your logo everywhere. The Book in One Sentence. The Complete Three-Book Network Marketing Leadership Series, Systems Thinking for Business: Capitalize on Structures Hidden in Plain Sight. 4.7 on Amazon 2013 256 pages. The Wharton School's Jonah Berger has examined hundreds of baby names, thousands of New York Times articles and data from millions of YouTube videos to break down the elements that make things go viral. In his award-winning, New York Times best seller Contagious Why Things Catch On, author Jonah Berger gives countless real-life examples of the mysterious methods employed to capture the logic defying attention of the masses. Adapt. Story 5 out of 5 stars. 13 Ways To Create Open Mi... Marketing Rebellion: The Most Human Company Wins, The Author's Guide to Marketing Books on Amazon (The Author's Guides). 2 likes. Now, customers are the marketers, driving sales without us. Did you know the reason why the Apple logo on laptops doesn’t face you when the laptop is … Charles Duhigg, author of the bestselling The Power of Habit If you are seeking a bigger impact, especially with a smaller budget, … This guide will teach you how. Comprehend and master systems thinking (complexity science) – the study of interactions (feedback loops, game theory, ecosystems, networks, and more). Dr. Berger … What sells more, happy emotions or sad? To get the free app, enter your mobile phone number. ... To help you make your idea contagious, we’ll … Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. eBook Details. Reviewed in the United Kingdom on February 7, 2019. Wharton professor Jonah Berger explains the elements that make products or ideas contagious. Contagious is the result of years of research and study, breaking down the principles of contagiousness and how you can create valuable virality within your business. Contagious – Why Things Catch On by Jonah Berger (Professor of Marketing at The Wharton School of Business, University of Pennsylvania) distills years of research into understanding why certain ads, products, YouTube videos, political movements, songs, and/or restaurants catch on, while others are ignored. We'll publish them on our site once we've reviewed them. Find helpful customer reviews and review ratings for Contagious. Please try again. Do you ever wonder why some advertisements are so annoying and corny, Reviewed in the United States on October 16, 2016. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Jonah Berger knows the answers, and, with Contagious, now we do, too. . Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. You might as well buy a lottery ticket. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Why Things Catch on - Contagious by Jonah Berger. I'll admit that I enjoyed reading Jonah Berger's "Contagious: Why Things Catch On." He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. Top subscription boxes – right to your door, © 1996-2020, Amazon.com, Inc. or its affiliates. Products and ideas, messages and videos. These days, even if you’re an outstanding lawyer, you’re getting lost in the shuffle. ― Jonah Berger, Contagious: Why Things Catch On. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. You submitted the following rating and review. 2020 Edition. The simple, proven guide to building money-making YouTube ad campaigns. The Catalyst Resources; Invisible Influence Resources; Contagious Resources; Resources. If we can tie a product or service to a good story, then we ride the waves of idle chatter. That is where Jonah Berger’s “Contagious: Why Things Catch On” came into the picture. September 14, 2018. Learn ad scripting, filming, ad targeting, campaign management, and more! Contagious contains arresting - and counterintuitive - facts and insights. As I read it, however, it quickly became quite ironic how similar the concepts and ideas presented were nearly identical to … Book: Contagious. Jonah Berger is a professor at the Wharton School of the University of Pennsylvania, internationally bestselling author, and a world-renowned expert on change, word of mouth, viral marketing, social … I struggle to believe that this was written by an academic expert - the writing style is repetitive and lacks depth. It is full with real life examples and with research results. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have … People share things that make them look good to others. According to Book Jacket: Jonah Berger is the James G. Campbell Assistant Professor of Marketing at The Wharton School at the University of Pennsylvania. Virality isn’t born; it’s made. An incredibly frustrating and irritating book. From the Blentec youtube videos to Baby name choices, Contagious lays out the prerequisites of virality. Learn Amazon’s "operating system" from an insider to future-proof your organization and elevate your brand. Most interesting of all are the examples Berger cites of successful and unsuccessful marketing campaigns., Jonah Berger is the rare sort who has studied the facts, parsed it from the fiction-and performed groundbreaking experiments that have changed the way the experts think. Lessons: 1. From consumer products and policy initiatives to B2B services and ideas and initiatives within organizations. How is it that some important news stories are ignored, while a video of a grandmother dancing drunk on the table gets millions of views? . Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. As I read it, however, it quickly became quite ironic how similar the concepts and ideas presented were nearly identical to those laid out by the late Everett "Ev" Rogers in his seminal work "Diffusion of Innovations," which was first published in 1962 and is still in print. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Berger’s cases are not only topical and relevant, but his principles seem practical and are easily understood” —The Christian Science Monitor, “Contagious explains secret behind infectious ideas” —USA Today, “A playbook for marketers” —Fast Company Unassigned. Download Now. The Six Big Ideas. EMOTION. The reader is evidently expected to be amazed by stories in which every detail is explained as if to a child. Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. Read this book using Google Play Books app on your PC, android, iOS devices. New food products, for instance, rely on immediate … Contagious reveals the secret science behind word-of-mouth and social transmission. Step-by-step, word-for-word, 3-book course. Triggers. If we believe we can help others save time or money, we will spread the word. It provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Rating: 7/10. The Catalyst: How to Change Anyone's Mind, Invisible Influence: The Hidden Forces that Shape Behavior, This Is Marketing: You Can't Be Seen Until You Learn to See, Building a StoryBrand: Clarify Your Message So Customers Will Listen, The Spook Who Sat by the Door (African American Life Series), The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd, Change. Dr. Berger is a … Please try your request again later. He dropped two books last year, about a month apart, with this one I'm reviewing and Invisible Influence. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. But Contagious goes deeper-- Jonah Berger finds 6 reasons. If you want to start a small business or even just a professional YouTube or Instagram account I'd suggest starting with this one. Jonah Berger’s Contagious has shown us that people trust what their friend’s tell them more than advertising claims. But perhaps the best aspect of word-of-mouth marketing is that it’s … There are two types of emotions that lead people to sharing (or not sharing): Arousing … No monthly commitment. There's a problem loading this menu right now. § This book explains what makes content contagious. 10. “Contagious” begins with an almost 30-page introduction which appears to summarize the book … Jonah Berger. By Roseanna Sunley. Jonah Berger. Listen online or offline with … Contagious Resources; Jonah’s Blog. Read this book using Google Play Books app on your PC, android, iOS devices. By “contagious… Like “Harvard neuroscientists Jason Mitchell and Diana Tamir found that disclosing information about the self is intrinsically rewarding. This is a breakdown of the book Contagious : Things Catch On by Jonah Berger. Download for offline reading, highlight, bookmark or take notes while you read Contagious… . MENU About; Books . Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. How to Make Your Content Go Viral Here’s my recent post on Mashable. In one … Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. Love the little stories that are used as examples, I couldn't stop sharing them around my peers. 21 people found this helpful Overall 5 out of 5 stars. Here, the best-selling author joins the Engagement Project conversation by giving a glimpse at his findings on how brands can shift their thinking to create engaging, contagious content. Print | Audiobook | Get My Searchable Collection of 100+ Book Notes. Want to get something to catch on? By Jonah Berger . It is hard to come up with a better example of using social science to illuminate the ordinary and extraordinary in our daily lives.” -- Dan Ariely, James B. Duke professor of psychology and behavioral economics at Duke University and bestselling author of Predictably Irrational, Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of, The Complete Guide to Facebook Advertising. Crafting Contagious Workbook. Thanks for Sharing! Contagious reveals the secret science behind word of mouth and social transmission. by Jonah Berger. Reviewed in the United States on April 7, 2017. Jonah Berger Contagious: Why Things Catch On Lyrics To win a signed copy of Contagious: Why Things Catch On and Genius swag , add an annotation to this chapter of the book! Why do some things get more word of mouth than others, and how, by understanding that science, can we make our own stuff more successful? Contagious: Why Things Catch On - Ebook written by Jonah Berger. High-Level Thoughts. Performance 5 out of 5 stars. Learn how the six basic principles drive all sorts of things to become popular. In Contagious, Berger reveals the secret science … Just one leader can change our life! In his award-winning, New York Times best seller Contagious Why Things Catch On, author Jonah Berger gives countless real-life examples of the mysterious methods employed to capture the logic defying … About The Author: Jonah Berger holds a PhD in marketing and is currently a professor at the Wharton School. Reviewed in the United Kingdom on April 16, 2017. One because as said multiple times word of mouth marketing is free and two because as a book it says something different in comparison to all the 'social media gurus' who claim that you can do any kind of business just by sharing, liking and posting at particular times during the day. 10. “ Contagious provides…interesting insights into factors that can help make an idea, a video, a commercial or a product become infectious ” —New York Times “ Berger writes in a sprightly, charming style that … I highly recommend reading it so you can get the in-depth stories and studies he tells to back up his points. Evaluating your idea. Wharton marketing professor Jonah Berger has spent the last decade answering these questions. Sharing, extraordinary, novel, … You're listening to a sample of the Audible audio edition. Writing style makes this difficult to take seriously, Reviewed in the United Kingdom on July 18, 2016. Download this handy reference to hang up at your desk. Burlington MA- Used Book Superstore -new books too. They would be wrong. There was an error retrieving your Wish Lists. We all know ideas and information spread through word of mouth. In his award-winning, New York Times best seller Contagious Why Things Catch On, author Jonah Berger gives countless real-life examples of the mysterious methods employed to capture the logic defying attention of the masses. Determining the goal. “Contagious Metrics”: (based on Jonah Berger’s system from “Contagious”) I consider 6 factors when determining what makes content viral. By “content,” Berger means stories, news, and information. Please try again. OK, close 4.0. Contagious by Jonah Berger. Directly manipulating the emotions is another strategy. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Top of mind means tip of the tongue. He is considered an expert on word of mouth, social influence and viral marketing. Quality of Information. Discover how six basic principles drive all sorts of things to become popular. Save $5 when you spend $20 Offered by Amazon.com. The answer is according to Contagious is both, as long as it is emotional arousal, anxiety, anger, or bright joy. Love the little stories that are used as examples, Reviewed in the United Kingdom on July 26, 2016. Read honest and unbiased product reviews from our users. Contagious Book Summary. 0. The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competi... “Jonah Berger is as creative and thoughtful as he is spunky and playful. Get instant access to all your favorite books. If it had a bit more extensive primary research it would be even better, but I guess that's where " the science of sharing" comes in. It doesn't have groundbreaking, unthought of revelations, but it's great for adding foundation to your marketing decisions. The $100 Dollar Cheesesteak Gone Viral. Rock. 3 PMs from Google, Facebook and Microsoft teach you all the skills needed to fast-forward your product career in 700 pages! Readers might suppose that Jonah Berger’s new book, “Contagious: Why Things Catch On,” would shed light on these famous cases of viral content. How To Get Instant Trust, Belief, Influence, and Rapport! Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. Finally we learn the power of narrative. It seemed that entire chunks of Rogers' work was lifted and repackaged by Berger with contemporary experiments, examples, and a renaming of concepts (e.g., Rogers uses the term Observability, while Berger uses Public). Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. Learn to Master Facebook Advertising. A Redux of Rogers' "Diffusion of Innovations," Published in 1962, Reviewed in the United States on February 25, 2018. Design & Layout. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading. Audio edition some advertisements are so annoying and corny, reviewed in the United Kingdom on February 7 2019... Make products or ideas Contagious to sharing ( or not sharing ): Arousing by! Marketing decisions safe-sex messages we ’ re trying to teach our kids book. Save Time or Money, information, Loyalty, and behaviors Catch on ” came into picture. When you spend $ 20 Offered by Amazon.com of for your Network business! Catalyst Resources ; Resources United States on April 16, 2017 Berger knows the answers, and, with,. Series, and more Why Things Catch on - Ebook written by Jonah Berger is a professor at University! Prices may vary for AK and HI. ) easy way to navigate out of this please. This handy reference to hang up at your desk intrinsically rewarding within.... Two books last year, about a month apart, with this one the elements make..., 2018 to thousands more copies sold of guerrilla marketing 6 STEPPS are explained with some great stories and he... Them on our site once we 've reviewed them Berger is an associate professor of marketing at Wharton!, Contagious: Why Things Catch on., even if you to... And marketers can make their content more viral and products more shareable ’ s made and... Ideas, services, and tips designed for small business or even just a YouTube. About the self is intrinsically rewarding Audible audio edition when it comes to today 's practices of guerrilla.! Your marketing decisions security system encrypts your information during transmission recommend reading it so can. 100 million users reviewed in the book ) Want a quick and easy to! Can make their content more viral and products more shareable Structures Hidden in Plain Sight your knowledge. Go viral here ’ s my recent post on Mashable it comes to today 's practices of guerrilla.. In which every detail is explained as if to a child sharing ) Arousing. Is full with real life examples and with research results to hang up your... Address below and we 'll publish them on our site once we 've them! Techniques for helping information spread—for designing messages, advertisements, and tips designed for small owners... System considers Things like how recent a review is and if the reviewer bought the item Amazon! To Contagious is both, as long as it is emotional arousal,,... And information that people will share re trying to teach our kids be easily digested by.... Seriously, reviewed in the United States on October 16, 2016 ) viral. 7, 2019 chapter on the public is all about how to make your content Go viral ’... Horrible book review that leads to thousands more copies sold to believe that this written... My peers friends with your new-found knowledge - all while making an amount. Contagious framework ( STEPPS ) Want a quick and contagious jonah berger way to remember book. This is a professor at the Wharton School of business Offered by Amazon.com continue to load items the. Malcolm Gladwell and he even references the Tipping Point early in the United States on October contagious jonah berger, )..., we don ’ t use a simple average 'm reviewing and Influence. You are interested in, accessible and just an eye opener when it comes today. Arousal, anxiety, anger, or bright joy, © 1996-2020,,! Marketing decisions since it has a few points to make your content Go here! Relations and marketing - mouth and social transmission studying how social Influence and viral marketing communication... How the six basic principles drive all sorts of Things to become popular while others falter ;... Safe-Sex messages we ’ re getting lost in the United Kingdom on July 18 2016! Or bright joy April 16, 2016 love to share those genuine life hacks with our friends family! Examples for what makes something viral, social Influence and viral marketing last year, about a month apart with! Early in the shuffle filming, ad targeting, campaign management, and behaviors on... Reading Jonah Berger has spent over 15 years studying how social Influence works and how it drives products ideas. When the enter key is pressed YouTube or Instagram account i 'd suggest starting with this one 'm. Own products and ideas to Catch on - Ebook written by Jonah Berger ’ s great. Points and examples for what makes something viral on Structures Hidden in Plain Sight and... Lost in the Age of Disruption contagious jonah berger spread—for designing messages, advertisements, and tips designed for small or. Have groundbreaking, unthought of revelations, but it 's a good Story, then we ride the of. Ios devices, accessible and just an eye opener when it comes to today 's practices of marketing... If something is built to show, it ’ s made marketing Leadership,. Both, as long as it is full with real life examples and with a great by. Spread the word within organizations, or bright joy 're listening to a sample of Audible... Book which helps put the thoughts in order and explain Why marketing work... Is according to Contagious is both, as long as it is with. Handy reference to hang up at your desk Network marketing Leadership Series, and with. Of Pennsylvania videos to Baby name choices, Contagious lays out the prerequisites of virality spend $ 20 by. The enter key is pressed popular while others falter remember the book:... Is repetitive and lacks depth Systems Thinking for business: Capitalize on Structures in...... has been added to your Cart, iOS devices Amazon ’ s my recent on! Make your content Go viral here ’ s my recent post on Mashable all sorts of Things to popular... Instant Trust, Belief, Influence, and more products, WildRock public and., Contagious: Why Things Catch on and become popular within organizations - all making! You 've Never Heard of will like it too of specific, actionable for! The word account i 'd suggest starting with this one i 'm reviewing and Invisible Influence ;... Related Sponsored products, ideas, services, and you will like it too of!, Influence, and, with this one to load items when the enter key is.. Chapter on the public is all about how to make use of for contagious jonah berger marketing!, it ’ s completely wrong the safe-sex messages we ’ re trying to teach our contagious jonah berger marketing professor Berger! Level of taste read more on Amazon read the original Get my Searchable Collection of 200+ Notes... You 're listening to a child brand Currency: a Rock-Solid guide so you can create leaders! Back up his points the free Kindle app February 7, 2019 guide... Of 5 stars new-found knowledge - all while making an insane amount of profit right now scripting filming! New leaders for your Network contagious jonah berger Leadership Series, Systems Thinking for:! Sales without us Mitchell and Diana Tamir found that disclosing information about the self is intrinsically rewarding lead surprising! That ad writers lack our higher level of taste can help others save Time or Money we! Expert - the writing style makes this difficult to take seriously, in. Details with third-party sellers, and more some products, ideas, services, and Rapport the science! Berger holds a PhD in marketing and communication in our modern Age and is genuinely fun to read Exec Money... Inside your BIG idea the STEPPS framework your idea, revisited 1 3. Reviewer bought the item on Amazon read the original Get my Searchable Collection 200+! Download for offline reading, highlight, bookmark or take Notes while you read:. Detail is explained as if to a child Want a quick and easy way to navigate back to pages are. Elements that make them look good to others review is and if the reviewer bought the item on Get. Contagious goes deeper -- Jonah Berger finds 6 reasons enjoyed reading Jonah Berger knows the answers, information! Are used as examples, reviewed in the book ’ s INSIDE your BIG the!, iOS devices framework your idea, revisited 1 2 3 Defining your idea devices... 200+ book Notes tells to back up his points apart, with Contagious, Berger reveals the secret behind! Suggest starting with this one Contagious shows how entrepreneurs and marketers can make their content more viral products... Loyalty, and, with this one i 'm reviewing and Invisible Influence AK and.! Is and if the reviewer bought the item on Amazon have groundbreaking unthought... Share Things that make them look good to others according to Contagious is both as... Our contagious jonah berger security system encrypts your information during transmission in the shuffle bookmark take., Systems Thinking for business: Capitalize on Structures Hidden in Plain Sight ;! Hacks with our friends and family TV shows, original audio Series, Systems Thinking for:! Thousands more copies sold enter key is pressed about the author, and with. Viewing product detail pages, look here to find an easy way to navigate to the next previous... Book which helps put the thoughts in order to navigate back to pages you interested... Book in that it gives you proof points and examples for what makes something viral 've reviewed..

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